Why wouldn't it be an exclusive? It's not like you could stroll into Walmart or Target to buy one, or for that matter, TRU at any other time not during this promo.
It's an exclusive, just not a very limited one.
The reason why its not listed as an exclusive in the toyline header is that there's nothing to counterbalance it that wouldn't appear clunky. We'd have Kre-O > exclusive for one toy and be forced to come up with a cheesy "Kre-O > Mass release" (or something similar) subcategory for the other 13 items to counterbalance the exclusive subcategory.
MIKE
engledogg