Things that are not VariantsRecolorsItems that receive a new paint scheme but keep the same name are often not variants of each other.
http://shmax.com/results/396?browse=0&s=legends+shot+cybertronWhile both items are named Hot Shot, each has a different UPC, a different bio, and a different item #, making these separate (non-variant) products.
Items that receive a new paint scheme and a new name are not variants of each other.
http://shmax.com/results/468?browse=0&s=energon+starscreamEnergon Starscream is not a variant of the original Starscream figure - it is a recolor and is considered by us (and Hasbro) to be a completely different product. In addition to the name change, both products sport different UPCs, product #s, item #s, etc.
Also along those lines, items that share the same mold but represent different characters/products are not variants of each other. For example:
http://shmax.com/part_details/923/autobot_whirl and
http://shmax.com/part_details/1484/sandstorm are not variants. Different lines, released years apart, completely different characters and products.
RepacksItems that are repacks of an identical item are not variants of each other. For example,
http://shmax.com/product_details/1107/storm_jet is not a variant of
http://shmax.com/product_details/4422/storm_jet. They are separate products for several reasons, which is explained in slightly more detail in the "Packaging Variants" section below.
RemoldsSimilarly, items that are remolded from the original mold and represent a different product are not variants. For example, consider BotCon Deathsaurus and Robots in Disguise Galvatron.
http://shmax.com/part_details/214/deathsaurushttp://shmax.com/part_details/1405/galvatronDifferent figures, different characters, different venues of sale, different everything...sure, they share the same base mold (with Deathsaurus receiving the new head), but they are not variants.
ReissuesItems that have been reissued are not considered variants of the originals. For example:
http://shmax.com/product_details/192/side_swipe is not a variant of
http://shmax.com/product_details/2487/sideswipe. Items released nearly twenty years apart are not variants and are considered separate products.
Reography (of course, it's
geography, I just wanted to keep the Re- theme alive).
Items using the same mold released under different lines in different countries are not variants. For example, Micron Densetsu (Legend) Grap (
http://shmax.com/product_details/1954/grap_with_lift) is not a variant of the U.S.-released Smokescreen (
http://shmax.com/product_details/593/smokescreen_with_liftor), nor are they the same toy/character.
Similarly, items released in different countries that ARE considered to be the same character are not variants of each other. For example, we don't consider a European-carded Revenge of the Fallen Ejector to be a variant of the U.S.-carded Revenge of the Fallen Ejector:
http://shmax.com/results/1?browse=0&s=revenge+ejectorOn shmax, the two Ejectors are considered to be separate products. Granted these separate products do, for the most part (not counting instruction booklets) contain the same items (which is reflected on the part record for Ejector (
http://shmax.com/part_details/19579/ejector), but the products themselves are unique products as they vary in UPC, item #, assortment #, country of release, etc.
Stuff in ParenthesesOn the site, before we had the "Variant description" text field, we would put that variant information in parentheses following the name of the figure. For example, Crankcase (long finger version), Crankcase (short finger version), and the like. This has been rectified (or is in the process of being rectified) by the presence of the "Variant description" text field. For the most part, anything currently found in the database in parentheses in the title of the product is intentional for one of the following reasons.
Descriptive Text in ParenthesesHowever, it should be noted that sometimes the text found in parentheses is just descriptive text. Like in the following example:
http://www.shmax.com/product_details/5090/nissan_gt_r_convoy_super_black vs.
http://www.shmax.com/product_details/4719/nissan_gt_r_convoy_ultimate_metal_silverThe text in parentheses simply describes the color names given to each of the products, so that text should not be entered in the variant field on the product mod page. They are not variants of each other as they have different UPC numbers and different card art. They also represent different characters within the Alternity universe (according to the toy's bio taken from the associated fiction, the black version is actually Nemesis Prime).
Included Parts/Figures in ParenthesesAlso, sometimes the text inside the parentheses is used to bring attention to another figure (or part) that is included in the product, but isn't necessarily called out on the packaging, like in the following examples:
http://shmax.com/product_details/2442/soundwave_with_laserbeak or
http://shmax.com/product_details/695/hot_shot_with_joltThis is done to give the little guy a little recognition and make the user aware that the product includes more than one figure, even if the package doesn't make it all that obvious.
Category Differentiation in ParenthesesFinally, the text inside the parentheses is sometimes present to differentiate it from a similarly-named item within that same category. Consider:
http://shmax.com/product_details/795/cheetor_transmetalsHere, all the text in parentheses is doing is letting you know that the figure is a Transmetal to differentiate it from the other Cheetor (
http://shmax.com/product_details/458/cheetor) also found in this category. The alternative to listing them this way would be to add a "Deluxe" and a "Deluxe Transmetals" subcategory to the existing parent category and then moving the products to the appropriate places. (This is certainly an option as it would clear up any parentheses confusion. Sorry, off-topic there for a moment.
Things that are VariantsFor the most part, when it comes to variants, we try to follow what is found on the mod page, under the "Variant of" section:
We generally consider two toys to be variants of each other only if they share the same UPC, same part and assortment numbers, and same toyline category.
Is this the same definition that everyone follows? No. Case in point, the TFwiki. Personally, I've found that the Wiki's definition of a variant is be a bit too broad, even though they do qualify that the definition is subjective and open to interpretation.
For example, as mentioned earlier, we don't consider a European-carded Revenge of the Fallen Ejector to be a variant of the U.S.-carded Revenge of the Fallen Ejector, but the Wiki does.
The Wiki also considers something like the transition from the original Energon packaging to the Powerlinx Battles packaging to be variants. We consider them to be separate sublines and treat them accordingly, in this case including these two types of packaging as subcategories:
http://shmax.com/database/467 vs
http://shmax.com/database/468Now, for some things that we do consider to be variants, broken down into a few "categories".
"Running Change (RC)" VariantsWhen companies make changes to improve their product, it sometimes happens during a production run. What you end up with are running changes - changes that carried forward throughout the rest of the production line
Here are some examples of a "Running Change" Variant.
http://www.shmax.com/product_details/204/optimus_primeThis version of Prime retained the wonky shoulders found with the last use of of the Armada Super-Con Optimus Prime mold - the Universe Battle in a Box Ultra Magnus figure. Hasbro noticed this assembly error and replaced it with:
http://www.shmax.com/product_details/4904/optimus_primeThis version of Prime had his shoulders fixed, but lacked the planet symbol tampos, which was later rectified with:
http://www.shmax.com/product_details/3836/optimus_primeThe final version. Proper shoulder assembly? Check. Tampos? Check. Done.
This would fall under the variant category of "running change" as the correction of the arms and the addition of the tampos were done to improve the product moving forward. All of these variants kept the same UPC, same item number, same assortment number, and same toyline category. Also, before labeling something a "variant", we generally try to make sure variants are all released around the same time, which, in the case of Cybertron Optimus Prime, they were.
"Gotta Catch 'Em All (GCEA)" Variantshttp://shmax.com/results/1?browse=0&s=smokescreen%20binaltechAs mentioned above GCEA variants are basically done to increase sales - companies will intentionally release more than one figure (meant to represent the same character) with a few differences, all at the same time, on the same cards, with the same name, with the same UPCs, etc. to get the kiddies to buy multiple figures.
Binaltech Smokescreen, as mentioned above, was available with either #7 or #8 details, and both were released at the same time. This was done in order for a collector to either choose their favorite driver, or more importantly, for that collector to perhaps purchase both. This was also repeated with the GT version of Smokescreen - this time around, collectors were given the option of selecting either #1 or #2 details, or if Takara had their way, both.
It should be noted that the original version and GT version are NOT considered to be variants of each other - both are treated as separate products.
Now, for something that's not considered a GCEA variant:
http://www.shmax.com/product_details/481/scrapmetal_yellowhttp://www.shmax.com/product_details/161/scrapmetal_redDifferent UPC ( 6-53569-17969-6 vs. 6-53569-13254-7) and a different item number (81254 vs. 81173) would make these separate products, Also, date of release, different bios and unique card art would push these into not being variants.
"Random" VariantsSometimes, variants just happen - no good reason for it, they just show up. For example, due to the inconsistency of the vac-metal process, there exists a multitude of Transmetal variants:
http://www.shmax.com/results/449?browse=0&s=transmetalSometimes these "random" variants bleed into the "running change" variants, sort of like the frosted vs. clear headlights versions of Human Alliance Autobot Jazz.
Another that doesn't seem to follow a pattern is light vs. dark paint apps. Some items receive light paint apps, while others that were produced at the same time, receive dark paint apps. Something like the G2 Combaticons might fall under this category:
http://shmax.com/results/1?browse=0&s=g2%20combaticonsOr like I said, these could be "running change" variants...something to think about, for things that have some age to them, like these 18-year-old toys, not a lot of attention was paid back when they were first released as to which version came first, or if both were released at the same time. Or if it has, lack of solid information just doesn't exist. Regardless, they are still considered variants. It should be pointed out that the variants in the above examples involve changes to the toys/figures/parts themselves. But, we can't ignore another type of variant - one that involves the "cardboard prisons" that house our little plastic friends.
Packaging VariantsRegarding packaging variants...most often a packaging variant doesn't involve any changes to the contents inside, it simply involves a change in the packaging within the same category, whether it be rearrangement of items in the package, a change to the design of the package, or a correction to a typo.
Something like the following, we consider a variant:
http://www.shmax.com/product_details/567/tankorhttp://www.shmax.com/product_details/4383/tankorhttp://www.shmax.com/product_details/4384/tankorhttp://www.shmax.com/product_details/4385/tankorAll the same UPC (0-76930-80472-8), same item number (80472) , same assortment number (80435), and same toyline category. The text found on the box and the position of Tankor inside the box vary, so they qualify as variants. Again, we try to make sure that what we consider to be variants are all released around the same time.
I mentioned this earlier, but the transition from one type of packaging style to another within the same line (such as the change from the original Energon packaging to the Powerlinx Battles packaging) do not count as variants.:
http://shmax.com/product_details/45/divebomb is not a packaging variant of
http://shmax.com/product_details/3828/divebomb. The change of packaging is significant enough for us to treat them as separate products and section them off into their own separate subcategories, despite the shared UPCs, item #s, etc. Basically, a line-wise packaging change is not on the same level as a corrected typo (as seen with Tankor above) and will be given more importance.
Likewise, (also mentioned in the Repacks section), this is not a packaging variant:
http://www.shmax.com/product_details/103/sharkticon vs.
http://www.shmax.com/product_details/1099/sharkticonWe treat these as separate products due to the products being from different lines (most importantly), also having different UPCs, different item #s, different assortment #s, etc.
Packaging variants seem to be pretty far down the totem pole when it comes to variant hunters. I, at one point, was interested in ALL things variant, and packaging variants were definitely on my radar. However, when I found myself buying the same figure three times because the boxes were different, I figured that, financially, I couldn't afford to keep up and don't actively hunt them down at full-price anymore. I'm not saying I won't pick a few up occasionally, it's just not high priority for me anymore. However, packaging variants will be featured and maintained on the site for those users that are interested in them.
Grey AreasNow, moving on to the grey areas...remember Scrapmetal above?
Consider, Ramble, Scrapmetal's Galaxy Force equivalent. He would likely fall into the variant category as the UPC, time of release, card art, and pack-ins (instructions, tech card, etc.) are all identical, basically an example of the "gotta catch 'em all" type variant.
http://www.shmax.com/product_details/2370/ramblehttp://www.shmax.com/product_details/1686/ramblehttp://www.shmax.com/product_details/2371/rambleSome may call these separate figures, some may call them variants of one...that's pretty much why the variants "rule" is not a hard-and-fast one. Currently, we have these guys listed as variants, but I can see the case being made for either option.
Also, when certain characters stretch across more than one assortment or are released years apart, that's when we enter a grey area. For example, Cheetor:
http://www.shmax.com/results/196?browse=0&s=cheetor+eyesSame character, but different years of release and different styles of packages. Personally, the amount of time between releases pushes this beyond "variant" and into the "different product" realm - others may feel differently, thinking that he should fall into the "running change" category.
Some other things that may fall into this grey area are rubsigns vs. pre-rubsign Mini-Bots. Currently, we have them as separate figures as they were released in different years, with some having different item/product numbers among the different releases. Some feel that they should be considered variants, some do not.
Also consider the plastic chest vs. metal chest G1 Combaticons.
http://www.shmax.com/results/632?browse=0&s=combaticonShould these be considered variants of each other, even though some occur in different assortments? For example, Vortex (metal chest) is found in assortment 2, but his plastic-chested counterpart was found in a different assortment - one that included a pack-in Transformers patch. Do we bend the "rule" to label these guys as variants?
Again, folks, these are guidelines, not hard-and-fast rules. And, of course, things like this are open to discussion...so, feel free to opine.
MIKE
engledogg