Yeah I'm thinking of how we can add content with as little work (well except for you shmax) as possible. This is one example where all the "packages" are the same, including the names. Everything else is different such as the box photo (not necessarily the toy or accesory photos) product codes, description, exclusivity, etc. There are other examples of this. When I was doing research of Animated for my site, I found that US, UK and Canada all basically got the same toys. Some were exclusives, some not, and they all had different packaging, but the toys and names were all the same.